If Destroyed Still True is a multidisciplinary creative studio founded by Gray Simpson — a designer with over 10 years industry experience at award-winning agencies. Working closely with clients, we craft effective and original solutions in graphic design, identity and brand development, illustration and web design.


We've partnered with a broad spectrum of design led clients, from small boutique brands such as Dowse to global organisations like Emirates. We value intelligent, informed responses and believe that good design is the product of good relationships. Our work builds on and reflects this unified passion and purpose.

Our Process

We avoid the idea of a preconceived style in favour of an underlying approach built on questions, research, context and meaning. This deep understanding of a project and its objectives will often result in unexpected and surprising solutions. It's what drives us and what makes the work so effective.

Work With Us

We love to talk about exciting new projects, so if you have something in mind then don't hesitate to get in touch.